10 Things to Consider When Buying A Car

The Customer Has the Upper Hand

Useful Tips for Buying A Car

There was a time when not many things were more intimidating to me than walking into an automotive dealership to buy a car. Personally, I think buying a house is easier!

That was before I started handling the advertising for a car dealer. That in and of itself was equivalent to a college education in car buying.

Here’s some of what I learned:

1. The Customer Has the Upper Hand

The salespeople — and the dealer management — are far more afraid of you than you are of them. The dealership has to make its monthly numbers; their allotment of cars, the models, how many of the most popular sellers etc. they get from the manufacturer depends on it.

Salespeople have to make their monthly quota to make a decent income and bonus… and you, the customer can walk out at anytime. Once you realize this, you have the power.

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